F2Click
F2Click is a bottom-up photo contest designed for Fondazione Cariplo - a philanthropic organisation based in Milan, launched to raise awareness about the climate crisis by inviting citizens to capture and share their personal perspectives on its impacts.
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Fondazione Cariplo
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2023
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Project Manager and Account Manager at IdLab
Concept ￭ Management Contest ￭ Jury selection ￭ Brand Identity ￭ Website ￭ Social Media Strategy ￭ Exhibition Curatorship
The contest encouraged widespread public participation, and the most powerful images, were showcased in a large open-air exhibition. This exhibition took place across several key locations, including Milan, Bergamo, Brescia, Monza and Brianza, Mantua, and Varese, using billboards all over the cities to directly engage local communities.
The contest was launched via Fondazione Cariplo's social media channels, supported by a campaign featuring two climate-focused influencers. Their involvement helped amplify the message, engage citizens, and inspire participation, encouraging individuals to share their perspectives on the climate crisis through photography.
A dedicated website was created to launch the contest, offering a simple, intuitive, and accessible platform for all users. Clear navigation and a straightforward form guided participants through the submission process, making it easy for citizens to share their photos and contribute to the conversation on the climate crisis.
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