Zero+
An experimental online school created as a post-pandemic project, from the collaboration between IdLab and Edizioni Zero. It offers a new, interactive way of sharing knowledge, where learning is experienced and shared live. The school promotes contemporary values such as culture, acceptance, gender equality, and sustainability, fostering an inclusive and dynamic learning environment.
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a partnership project with Edizioni Zero
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2021
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Project Manager and Account Manager at IdLab
Format Concept ￭ Didactic Coordination ￭ Social Media Strategy ￭ Community Management ￭ Digital Advertising ￭ Website
The Zero+ courses, called "rooms," are designed as meeting spaces where participants and coaches, selected from the Zero community, come together to emphasize the importance of “doing.” The courses offer a live, immersive experience that encourages direct interaction between the class community and the course instructors.
The communication strategy to promote the rooms and raise awareness about the school was built around storytelling shared through Zero's communication channels (social media, newsletters, and website), complemented by direct engagement from the coaches via their own social media platforms.
The course platform was developed as a website that informs users and guides them toward enrolling in individual rooms. The design is minimal and user-friendly, reflecting a visual identity characterized by a vibrant, contemporary color palette and flat graphics, perfectly aligned with Edizioni Zero’s distinctive style.
