The Palmeraie
The Palmeraie is a two-billion-dollar luxury destination under development in Scottsdale, Arizona, spearheaded by Five Star Development. The project focuses on crafting a compelling narrative around the values and vision of The Palmeraie to spark interest and elevate brand awareness. This storytelling strategy includes the launch of dedicated social media channels (Instagram and LinkedIn) and the creation of an engaging website.
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2022
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Project Manager and Account Manager at IdLab
Placement ￭ Digital Strategy (launch phase) ￭ Brand Identity ￭ Website (launch phase) ￭ Social Media Strategy ￭ Content Production ￭ Digital Advertising
The visual identity of The Palmeraie centers on the palm tree, a timeless symbol reflecting the destination's essence and character. This identity is enriched by the evocative video content produced in collaboration with The Blink Fish, further bringing the project’s story to life.
The website serves as a sleek splash page designed to inform visitors about The Palmeraie while guiding them to fill out forms to learn more about residences, leasing opportunities, and general inquiries. Its streamlined design ensures an intuitive user experience, seamlessly connecting potential clients to the project.
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