GS1 Italy
GS1 Italy, a non-profit organization representing 40,000 companies across various commercial sectors, focuses on developing and implementing global standards, including barcodes. The communication strategy developed for GS1 Italy aimed to increase awareness of its role in the retail, supply chain, and trade industries. The approach emphasized the importance of global standards, while ensuring the message was accessible to both professionals and the general public.
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2019 -2024
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Account and Project Manager at IdLab
Strategy Consulting ￭ Social media strategy ￭ Content production ￭ Digital Advertising ￭ Influencer Marketing
GS1 Italy uses its social media channels to raise awareness of the barcode with a pop, contemporary, and accessible approach. Its storytelling highlights key projects, global initiatives, events, and the people behind the organization.
All graphic productions are developed based on an analysis of the global brand manual provided by the association. Each project is crafted with a distinct style to establish the visual identity of a specific event topic or to inform about new services and products, tailored to the target audience and channel.
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