Interno 1
Interno 1 is the innovation hub of GS1 Italy - the Italian office of the non-profit organisation that develops and promotes global standards for business communication - designed as a space for storytelling, education, and showcasing GS1 standards.
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2019
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Project Manager at IdLab
Curatorship and Design ￭ General Coordination ￭ Account management ￭ Digital Strategy ￭ Website ￭ Content Production
Blending physical and digital elements, it offers a dynamic environment where visitors can explore the story behind the barcode through advanced technology, interactive applications, and digital storytelling.
This immersive journey highlights GS1 Italy's commitment to innovation and experiential learning. The creation of Interno 1 is the result of a collaboration between IdLab—in charge of managing the overall project, Cliostraat—responsible for the architectural design—and Ma0, specialists in interaction design.
The visual identity of Interno 1 is based on the line and circle, inspired by the binary "code" of Interno 1: 0 and 1. These graphic elements form the user interface for visitor interaction. The color palette follows GS1 Global guidelines, leveraging screen technology to create gradients that enhance resolution and brightness.
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